Validation Journey

As environmental concerns drive innovation in sustainable materials, bagasse-made cups have emerged as a possible replacement for standard single-use plastic cups. Bagasse, the fibrous waste that remains after sugarcane is crushed to produce juice, is a biodegradable and renewable resource for cup manufacture. However, assuring the quality and safety of these cups is crucial. Validation techniques are critical for ensuring that bagasse-made cups match industry standards, from material composition to durability and safety for consumer usage. In this blog, we will talk about market validation for bagasse-made cups, looking at customer interviews, hypotheses investigated, outcomes discovered and decisions that is made along the way . To begin the market validation process, we conducted interviews with prospective clients. During these interactions, we learned about their preferences, concerns, and willingness to switch from traditional plastic cups to bagasse alternatives....